{"title":"New Era","description":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNew Era\u003c\/strong\u003e is the world's leading sports-team inspired headwear brand, replicating those worn by players on and off-field. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur \u003cstrong\u003eNew Era A-Frames\u003c\/strong\u003e feature hats from all teams in the \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.com.au\/collections\/nba-national-basketball-league\" data-mce-fragment=\"1\"\u003eNBA\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.com.au\/collections\/mlb-major-league-baseball\" data-mce-fragment=\"1\"\u003eMLB\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.culturekings.com.au\/collections\/nfl-national-football-league\" data-mce-fragment=\"1\"\u003eNFL\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e. You might recognise hats repping famous sport’s team logos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eNew Era is the brand of choice not only for its hat collection, but for the fit. At Culture Kings, we stock all of the most famous \u003ca href=\"https:\/\/www.culturekings.com\/collections\/new-era-headwear\" title=\"New Era Headwear\" rel=\"noopener\" target=\"_blank\"\u003eNew Era Hats \u0026amp; Caps\u003c\/a\u003e, fits including the \u003ca href=\"https:\/\/www.culturekings.com\/collections\/9forty-a-frames\" title=\"9Forty A-Frames\" rel=\"noopener\" target=\"_blank\"\u003e9FORTY\u003c\/a\u003e, \u003ca href=\"https:\/\/www.culturekings.com\/collections\/39thirty-a-frame\" title=\"39THIRTY A-Frame\" rel=\"noopener\" target=\"_blank\"\u003e39THIRTY\u003c\/a\u003e, \u003ca href=\"https:\/\/www.culturekings.com\/collections\/new-era-9fifty\" title=\"New Era 9Fifty\" rel=\"noopener\" target=\"_blank\"\u003e9FIFTY\u003c\/a\u003e and \u003ca href=\"https:\/\/www.culturekings.com\/collections\/59fifty-hats\" title=\"New Era 59Fifty Hats\" rel=\"noopener\" target=\"_blank\"\u003e59FIFTY\u003c\/a\u003e, as well as some New Era Original Fits.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eChoose from a huge range of styles and colors, as well as new releases that drop weekly. We have one of the biggest New Era hat ranges in the world, including official \u003ca href=\"https:\/\/www.culturekings.com\/collections\/mlb-hats\" title=\"mlb hats\"\u003eMLB hats\u003c\/a\u003e, so if you're a fan, be sure to check out our New Era collection.  \u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e59FIFTY\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eThe \u003ca href=\"https:\/\/www.culturekings.com\/collections\/59fifty-hats\" title=\"New Era 59Fifty Hats\" rel=\"noopener\" target=\"_blank\"\u003e59FIFTY hats\u003c\/a\u003e main feature is the deep fit of the cap which gives it the premium silhouette of headwear worldwide. This cap comes in a variety of sizes and the fitted enclosure ensures you can find your perfect sized hat. With its flat brim and high crown, it's easy to see why it's such an iconic cap.  \u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e9FIFTY Original Fit\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eThe \u003ca href=\"https:\/\/www.culturekings.com\/collections\/new-era-9fifty\" title=\"New Era 9Fifty\" rel=\"noopener\" target=\"_blank\"\u003e9FIFTY Original Fit is a snapback cap\u003c\/a\u003e and the original fit means the brim is squared off as the panels meet the brim, allowing for a strong structure. The brim is flat, but has the ability to curve if you're after a sportier style. In the spirit of the snapback style, one size fits all and the adjustable plastic snap closure at the back allows for size adjustments.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e9FIFTY Precurve\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eIf you're a fan of the 9FIFTY silhouette, look no further than the 9FIFTY Precurve. This hat is similar to the original fit, but features a slightly pre-curved brim to give it a curved feature for the perfect fit. It continues with a full and deep crown to give it that hard-structured front and the snap closure allows for a one-size-fits-all adjustable sizing.  \u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e9FORTY\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eBe at the forefront of style with the \u003ca href=\"https:\/\/www.culturekings.com\/collections\/headwear-k-frame\" title=\"9Forty K-Frame\" rel=\"noopener\" target=\"_blank\"\u003e9FORTY hats\u003c\/a\u003e. If you're looking to break the traditional flat-brim look, the precurved 'incognito' brim of this cap is perfect for you. The low crown and shallow fit brings together a sporty look, but with the classic style of the New Era caps, making it a headwear staple. The adjustable strap makes this cap a perfect mix of functionality and style.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e9FORTY A-Frame\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eThe \u003ca href=\"https:\/\/www.culturekings.com\/collections\/mens-9forty-a-frame\" title=\"Men's 9FORTY A-Frame\" rel=\"noopener\" target=\"_blank\"\u003e9FORTY A-Frame\u003c\/a\u003e has been created with a slightly higher crown than the original for extra room at the front. The pinch front style allows for increased comfort and the curved brim gives it a more streamlined look. The classic one-size-fits-all snapback feature continues with adjustable sizing to fit any head.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e9TWENTY\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eFeaturing a lower crown than most New Era caps, the \u003ca href=\"https:\/\/www.culturekings.com\/collections\/9twenty-strapback-headwear\" title=\"9Twenty Strapback\" rel=\"noopener\" target=\"_blank\"\u003e9TWENTY\u003c\/a\u003e is the perfect, casual hat. The curved brim gives it a sporty look and the unstructured fit gives it a 'dad hat' style. This cap features a strapback closure for increased durability compared to the original plastic closure, making this perfect for everyday wear.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e39THIRTY\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eThe 39THIRTY comes in a flex-fit style.. This cap boasts a low crown and a curved brim, giving it a casual style. Available in various designs and color-ways, look no further than the 39THIRTY.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e39THIRTY A-Frame\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eAvailable only at Culture Kings, the \u003ca href=\"https:\/\/www.culturekings.com\/collections\/39thirty-a-frame\" title=\"39THIRTY A-Frame hats\" rel=\"noopener\" target=\"_blank\"\u003e39THIRTY A-Frame hat\u003c\/a\u003e differs from the original, with the added feature of a higher crown for increased room and comfort. The flex fit closure of the cap allows it to come in three different sizes ensuring you find your perfect size.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eThe moisture absorbing sweat band is featured on the inside of the cap perfect for all day wear. You won't find these hats anywhere else!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eLooking for your perfect fit? Read our \u003ca href=\"https:\/\/www.culturekings.com\/blogs\/news\/new-era-size-chart\" title=\"New Era Size Guide\"\u003eNew Era Size Guide\u003c\/a\u003e!\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: left;\"\u003eShop New Era at Culture Kings for all your headwear needs. \u003c\/h2\u003e","products":[{"product_id":"new-era-new-era-giants-940-a-frame-olive","title":"New Era San Francisco Giants 9FORTY A-Frame Snapback Olive","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Olive\n- Style: 11467518","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239022705,"sku":"01006426O100ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191322923860_default_000010.jpg?v=1716254078"},{"product_id":"new-era-new-era-white-sox-940-a-frame-olive","title":"New Era Chiacgo White Sox 9FORTY A-Frame Snapback Olive","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape. Cop yours today at Culture Kings.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Olive\n- Style: 11467530","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239121009,"sku":"01006428O100ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191322923983_default_010.jpg?v=1683084427"},{"product_id":"new-era-new-era-yankees-940-a-frame-wheat-mens","title":"New Era New York Yankees 'Wheat' 9FORTY A-Frame Snapback Wheat","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Wheat\/Black\n- Style: 11467523","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239153777,"sku":"01006429W001ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191322923914_default_000010.jpg?v=1716253963"},{"product_id":"new-era-new-era-giants-940-a-frame-wheat","title":"New Era San Francisco Giants 9FORTY A-Frame Snapback Wheat","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Wheat\n- Style: 11467517","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239252081,"sku":"01006432W001ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/products\/191322923853_default_0005.jpg?v=1660185568"},{"product_id":"new-era-new-era-red-sox-940-a-frame-wheat","title":"New Era Boston Red Sox 9FORTY A-Frame Snapback Wheat","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\/Strapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Wheat\/Black\n- Style: 11467532","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239284849,"sku":"01006433W001ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191322924003_default_000010.jpg?v=1710797036"},{"product_id":"new-era-new-era-dodgers-940-a-frame-white-mens","title":"New Era Los Angeles Dodgers 9FORTY A-Frame White","description":"The New Era 9FORTY A-Frame is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY A-Frame\n- New York Yankees Logo Embroidery Detailing\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Colour: White\n- Style: 11467525","brand":"New Era","offers":[{"title":"ONE","offer_id":12123239415921,"sku":"01006437W100ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191322923938_default_0010.jpg?v=1687922420"},{"product_id":"new-era-new-era-red-sox-kids-940-a-frame-strapback-navy","title":"New Era Youth New Era Red Sox 9FORTY A-Frame Snapback Navy","description":"The curved 'incognito' look plays a big part these days with more and more people looking to break the traditional flat brim look and adapt the more traditional 'bent brim'. The hat game is ever evolving and the 9FORTY® is at the forefront with ambassadors like Leonardo DiCaprio, Wiz Khalifa \u0026amp; Kendrick Lamar. \n\nThis 9Forty from New Era is a great mix between functionality and style. With a pre-bent brim and Adjustable Snapback, it is an instant classic.\n\n- Youth New Era hat with rear snap closure","brand":"New Era","offers":[{"title":"one","offer_id":12123240005745,"sku":"01006456N200ONE","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/products\/191322923747_normal_0040.jpg?v=1657584751"},{"product_id":"new-era-new-era-raiders-940-a-frame-snapback-black-white-mens","title":"New Era Las Vegas Raiders 9FORTY A-Frame Snapback Black\/White","description":"The New Era® 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- Embroidered Official Team Logos\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-Curved Visor\n- Composition: Cotton\n- Colour: Black\/White\n- Style: 11402588","brand":"New Era","offers":[{"title":"ONE","offer_id":12123240366193,"sku":"01006468B012ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/885431540529_default_000010.jpg?v=1716254104"},{"product_id":"new-era-new-era-braves-940-a-frame-snapback-black-white","title":"New Era Atlanta Braves9FORTY A-Frame Snapback Black","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- Team Logo Embroidery Detailing\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Composition: 100% Cotton\n- Colour: Black \n- Style: 11359693\n","brand":"New Era","offers":[{"title":"ONE","offer_id":12123240464497,"sku":"01006470B001ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/products\/190529394022_default_0010.jpg?v=1658510729"},{"product_id":"new-era-new-era-pittsburgh-pirates-940-a-frame-snapback-black-white","title":"New Era Pittsburgh Pirates 9FORTY A-Frame Snapback Black\/White","description":"The New Era 9FORTY®  A-Frame™ is an adjustable snapback\/strapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY®  A-Frame™\n- Adjustable Snapback\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Logo Embroidery Detailing\n- Colour: Black\/White\n- Style: 11402585 ","brand":"New Era","offers":[{"title":"ONE","offer_id":12123240628337,"sku":"01006475B012ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/885431540017_default_000010.jpg?v=1716253702"},{"product_id":"new-era-new-era-yankees-940-a-frame-snapback-black-white","title":"New Era New York Yankees 9FORTY A-Frame Snapback Black\/White","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Team Logo Embroidery Detailing\n- Colour: Black\/White\n- Style: 11359682","brand":"New Era","offers":[{"title":"ONE","offer_id":12123248525425,"sku":"01006559B012ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/01006559-YB012_default_0010_54a31d03-69d3-43c8-a89d-bc694a42e7a0.jpg?v=1751236113"},{"product_id":"new-era-new-era-dodgers-940-a-frame-snapback-black-white","title":"New Era Los Angeles Dodgers 9FORTY A-Frame Snapback Black\/White","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Team Logo Embroidery\n- Colour: Black\/White\n- Style: 11359690","brand":"New Era","offers":[{"title":"ONE","offer_id":12123248623729,"sku":"01006562B012ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/190529393995_default_000010.jpg?v=1728428930"},{"product_id":"new-era-new-era-oakland-raiders-940-a-frame-camo-snapback-camo-mens","title":"New Era Oakland Raiders 9FORTY A-Frame Camo Snapback Camo","description":"New Era is back at it again this season with another custom instalment of the 9Forty silhouette. The highest quality cotton twill fabric has been used for extreme comfort and durability and the shape is so custom that you just won't find this on any other hat.\n\n- Curved Brim\n- Extra room at crown","brand":"New Era","offers":[{"title":"ONE","offer_id":12125766811761,"sku":"01007270C001ONE","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2114\/6461\/files\/191324046673_default_0010.jpg?v=1687923031"},{"product_id":"new-era-new-era-youth-chicago-bulls-940-a-frame-snapback-camo","title":"New Era Kids' Chicago Bulls 9FORTY A-Frame Snapback Camo","description":"The New Era 9FORTY® A-Frame™ is an adjustable snapback style that merges the front two crown panels into one, creating a high-profile pinched shape.\n\n- 9FORTY® A-Frame™\n- Adjustable Snapback Closure\n- 5-Panel Structured Silhouette\n- High Profile Pinched Crown\n- Pre-curved Visor\n- Team Logo Embroidery\n- Composition: Cotton\n- Colour: Camo","brand":"New 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