As the NMD continues to evolve, Adidas moves ahead with a brand new 'PARLEY' interpretation that is set to impress. Shop the NMD R1 STLT Primeknit at 11pm AEST, 6th November, with features including a woven slip-on upper that is void of the brand's iconic three-stripes. A familiar midsole and heel offer unbeatable style, while the overall silhouette is light and ready for all occasions.
Last June, Adidas teamed up with Parley for the Oceans, a group dedicated to ridding the world’s oceans of toxic waste. Instead of allowing for plastic bottles and nylon from gill nets to cause harm to our natural environments, Adidas managed to create highly coveted footwear that actually aids the organization’s mission to rid our waters of harmful plastics Adidas stated their 2018 goal was to release five millions pairs of shoes. According to Adidas CEO Kasper Rorsted, Adidas sold 1 million pairs of these specific types of footwear in 2017, which translates to 11 million plastic bottles from the ocean were recycled into highly profitable product.