Never underestimate the power of the internet, fam. Old mate Drake has broken yet another record and it's all thanks to the power of memes. The viral dance challenge of 'In My Feelings' by Drizzy saw the track rocket to number one on the charts and has now broken the all-time U.S. single week streaming record.
The record was previously held by Bauuer's 'Harlem Shake' in 2013, which was coincidentally also a meme. It logged 103.1million streams, passed by Drake with 116.2 million U.S. streams.
The song doesn't even have a music video. Y'all are wild.
Drake's "In My Feelings" breaks the all-time US single week streaming record (116.2 million).— chart data (@chartdata) 23 July 2018
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Header image from Billboard.com