Just last week, Cristiano Ronaldo announced he was leaving Spain's Real Madrid team for Italian Juventus. This move was worth over $117 million, which proves that although Ronaldo is not the killer player he used to be in the height of his career, he has successfully cemented his brand.
Within 24 hours of going online, Ronaldo's signature Juventus jersey sold over $60million worth - 520,000 units - before he's even played one game.
The jersey is selling for approx USD$123 (€105) meaning Juventus earnt USD $63M in one day 😱
It also turns out that the move to Juventus saw their social media accounts skyrocket in followers.
There's no doubt that Cristiano Ronaldo is one of the biggest powerhouses in the biz, so stay tuned for more Ronaldo news as it drops.
Keep up with the Culture Kings Blog for all the latest in Sport, Music and Streetwear.
Header image from Scroll.in