On Sunday, a snippet of an unreleased Kendrick track hit the internet - and it's the closest Kung Fu Kenny has ever come to calling Sean out by name. Their long-term beef is thought to come from Kendrick's 'Control' verse, although neither has ever gone public about the beef.
In the diss track, which appears to be a throwaway from 'DAMN.', Kendrick raps: "I think his false confidence got him inspired/I can't make them respect you, baby. It's not my job. You 'Finally Famous' for who you date, not how you rhyme/cute ass bars get your subliminals up."
Listen for yourself below.
For the pair, this is a pretty solid diss. Their tension came to a head in 2016 when Big Sean dropped 'No More Interviews' but didn't mention any names, which Lamar rebutted in 'The Heart Part 4' where he told Sean to stop "tip-toeing around".
On 'Control', Sean has said to Complex that "There’s a lot of negativity on that song, and I don’t fuck with negative shit. People love drama, people love bullshit. I knew when Kendrick did that name-dropping that it was just gonna set it off, and I could see why people gravitated towards that verse for that reason."
Keep it on lock as the story progresses.