Culture Kings have welcomed Italian sportswear brand Ellesse into their already-extensive collection of brands.
Ellesse was formed in 1959 by Leonardo Servadio, an Italian tailor and charismatic personality who founded the brand in Perugia, Italy, who was known for breaking the boundaries between fashion and sport.
The company, Ellesse, was named after Leonardo Servadio's initials, L and S, 'elle-esse'.
For Leonardo, sport was about style, flair and good times enjoyed with friends and this was reflected in his work.
Ellesse was also famous for it's half-ball logo design that combined the tips of a pair of skis with a cross section of a tennis ball and symbolized the brand's heritage in both skiing and tennis.
The Ellesse brand is often cited as one of the first ever brands to feature their company logo on the outside of the clothes, a move copied by brands worldwide ever since.
Throughout Ellesse's lengthy survival as one of the world's first fashionable sportswear brands, it has dressed the 'who's who' of tennis including Anna Kournikova, Tommy Haas, Elina Svitolina, Pat Cash, Feliciano Lopez, Monica Puig and Goran Ivanisevic.
Ellesse was also the official supplier to ten national ski teams, sponsored champion skier Marc Girardelli and Olympic gold medal skier Jean-Luc Cretier.
The brand were also sponsors for the legendary Ferrari F1 team and superstar driver Alain Prost as well as the Italian Soccer Team who won the 1982 World Cup in Spain.
With their roots in the professional sporting world, Ellesse continues to reinvent the concept of fashion sportswear with new product designs.
Culture kings have just introduced a large range of Ellesse including the Ellesse Grazie Long Sleeve Tee, the Temporale Small Bag and Efiso snapback baseball cap, all featuring the iconic Ellesse logo.
Shop all Ellesse apparel at Culture Kings online now.