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Tap Into The Game With The New Nike NBA Connected Jersey

Tap Into The Game With The New Nike NBA Connected Jersey

You've never seen a jersey like this.

If you don't already know, Nike have teamed up with the NBA to be the official supplier of all on-court NBA player apparel. Included in the upcoming release is the Nike NBA Connected Jersey which has completely redefined basketball jerseys, and it's now at Culture Kings.

Nike X NBA Jersey

“Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA Commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”

What makes the Nike NBA Connected Jersey so mind blowing is its state-of-the-art technology and what it can actually do for you; you can now get closer to the game than ever before. 


With the addition of an electronic near field communication chip at the bottom of each Nike NBA Connected Jersey, you can now get next-level access to athletes, exclusive offers and the game you love, simply by tapping your smartphone to the tag.

This technology will also provide you with curated highlights for your player, team and the best from around the league. You can also meet the squad, attend a game, get insider access to the players and more.

See New Converse X NBA Collaboration

Not only that, you'll also get access to product before it drops, unlock NBA 2K18 MyPLAYER Boosts and check out your favourite players' Spotify music playlists. It really is more than just a jersey. 

“In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President of Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”

It's so simple. The first step is getting a jersey. Once you've copped your brand new Nike NBA Connected Jersey, simply download the NikeConnect App, tap your smartphone on the tag and unlock the game.

The Nike NBA Connected Jersey is available online at Culture Kings in Anthony Davis, LeBron James, Stephen CurryKevin Durant and Harrison Barnes styles.

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