Puma have joined forces with The Weeknd once again to headline the brand's Run The Streets campaign.
The Weeknd, aka Abel Makkonen, is creative director of the Puma X XO collaboration and has designed a brand new collection of sneakers and apparel coming to Culture Kings this Saturday.
The collection is an Australian exclusive to Culture Kings and is a fusion of the street-influenced aesthetics found in The Weeknd's label XO and Puma's sports heritage. With a unique camo print and XO branding defining this range, the outcome is a contemporary streetwear collection with sportswear elements.
The most anticipated item from this collaboration is the triple black Puma XO Parallel. Made with premium Italian nubuck leather, the Parallel achieves perfect balance between luxury and versatility. You can also expect to see a range of outerwear dropping including bombers, kimonos, crews and hoodies, as well as tees and pants.
The Puma X XO Collection arrives in stores* and online at Culture Kings this Saturday, 11 November. Keep an eye on Snapchat for more info. 👻 culturekings
*Excluding Culture Kings, Southport.