adidas Originals have introduced a new short film titled 'Original Is Never Finished'.
Set to a remix of the iconic song 'My Way' by Frank Sinatra, the film reaffirms the notion that original is never finished.
Featuring visionaries from the music, art, skate and sport worlds, the film has a provocative approach to today's streetwear culture. The multi-generational cast includes Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig.
'Original Is Never Finished' asks the new generation of creators to redefine adidas' meaning of originality. It explores the idea that if you push something far enough, it becomes original again.
Watch the film below.