Culture Kings are no strangers to a good party and party we did on Saturday to celebrate the opening of our biggest Culture Kings store ever in Melbourne.
With a special guest appearance from hip-hop artist French Montana, thousands of people walked through the doors of CK Melbourne to experience everything the anticipated store had to offer.
Located on Russell Street beside the iconic Forum Theatre with a second entrance on the famous Hosier Lane, CK Melbourne embodies everything Culture Kings stands for, embracing our relationship with music, fashion, sport and street art.
Not only is the infamous Sharp Shooter Challenge included in the new Melbourne store, there are also two Holy Grails packed full of dope prizes including highly coveted sneakers like adidas Yeezys, Nike X Off Whites and HU NMDs, as well as some of Melbourne's best experiences and Culture Kings' exclusive prizes such as a half-day Lamborghini experience, $1,500 Nana Judy wardrobe, Red Bull V8 Hotlap Experience, a years supply of Coors beer or Krispy Kreme doughnuts and so much more. The major prize of the day was also a Contiki Eastern Discovery tour to the US for two people.
We also debuted the premium CK Not-For-Sale 940 A-Frame Snapback available for all $1,000+ purchases. Each baller was also treated to an all-eyes-on-them experience as they tried their hand on the Sharp Shooter Challenge with their name displayed to the sound of drum rolls and a showering of confetti.
CK Melbourne is not only the biggest CK store ever, it is a 2-level streetwear capital with an in-store DJ booth, revolutionary LED screens, in-store Barbershop and the biggest hat wall in CK history that is so big it requires a scissor lift just to go up and pick your hat.
French Montana dropped in on opening day to check it all out and shot a few hoops on the Sharp Shooter, did some shopping and treated fans to a few selfies. He even got up in the DJ booth to take the mic and shout out to everyone there.
Red Bull helped keep the party going with free Red Bull and some tunes outside from their Wings Team. Official Culture Kings Melbourne tees were also being given away on opening day as well as a whole bunch of Krispy Kreme doughnuts. Australia's #1 RNB DJ Horizon was also on the decks all day spinning on the in-store DJ booth.
You have to see it to believe it so head on down to Culture Kings Melbourne and experience everything this streetwear capital has to offer for yourself.