SHOP NOW: Nike Vapormax Plus
The Nike Vapormax Plus has arrived at Culture Kings ready for whatever 2019 throws at you. Updating the signature elements that made this shoe a classic since its origins in 1998, the Vapormax Plus features a textile/neoprene upper, reflective notches and construction from premium materials. Nike is showcasing what it does best with the Air Vapormax Plus.
VaporMax: Behind the Design
The Air VaporMax represents a new era in Nike innovation. Designers started by restructuring the Air unit so they could attach it directly to the upper. "That was the biggest challenge", says Tom Minami, Senior Footwear Designer—but it was worth it. "Without any midsole or sockliner, you get to feel the Air in a whole new way". In previous Air Max models, the goal was to fill the sole with as much Air as possible, but with the VaporMax, the focus is on using the Air efficiently. "As you step down, each lug gets pushed into the Air unit, ramping up the pressure", Elder explains. "As you step off, the pressure releases, creating that springy bounce". After the seven-year journey from ideation to release, Elder and Minami are excited for what's to come. "I'm super proud of the product", Elder says. "This new approach is going to be a huge turning point for Air—and for Nike".