On Saturday, 6th June, we pledged to donate 100% of proceeds from all stores and online towards supporting the BLM movement. We'd like to take a moment to thank each and every one of you for showing up to be part of the change on this monumental day.
We managed to raise a huge $93,800, which, we've rounded up to $100,000 to go towards four incredible causes!
Funds will be split between Black Lives Matter, ANTaR, Campaign Zero & Team Mills Foundation. Go here to find out more about each of these movements and why we chose to support them.
There was an overwhelming amount of support with lines outside the stores prior to opening and people shopping online right up until midnight on our websites in Australia, New Zealand and the United States.
We are humbled by the unity and strength from all communities as demonstrated on Saturday which shows just what can happen when we show up for one another.
'Be The Change' was just the beginning of what we, as a company, have planned to support this movement. We will continue to use our platform to educate, drive awareness, influence change and help eradicate racism. So stay tuned for more announcements to come.
Thank you for going all in with us and taking a stand - "Be the change".